Identifying a viable product strategy

Finding focus and a suitable solution building approach by asking the right questions.



The objective of supporting the organization was to help the teams working on innovative ideas to efficiently identify their strategic focus and approach for product development. Thereby, they should be enabled to use their often limited resources as impactful as possible.


With each of the initiatives we did a strategy session in the beginning to answer three major questions:

  • Which essential parts of the strategy are already defined and what is missing?
  • How can the strategy gaps be closed to get the whole picture?
  • What can the path from strategy to solution look like for the target group at hand?

Major strategy parts we looked at that are especially relevant as a basis for the product strategy:

  • Vision and goals
  • Target groups and market
  • Challenges and needs of the target groups
  • Value proposition and delivery
  • Competition and positioning
  • Branding and communication
  • Product strategy
  • Infrastructure and resources


Our client is a nonprofit organization that brings society, politics, and business together to take joint action and tackle the most pressing challenges of our time. They support several startups and initiatives per year developing new solutions for these challenges. Many of the projects come up with innovative ideas but lack experience and knowledge to develop technological solutions often required to implement those ideas.


Strategy & Consulting
Project & Product Management


  • The strategic sessions helped the initiatives to ask the right questions and find focus for their solution and product development.
  • The strategic concepts they developed as a result are used as an important foundation to derive their digital solution and roadmap for prototype development.
  • Thereby they avoid investing their resources into activities and ideas that don’t match their strategic focus.

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